Starbucks Corporation is an American multinational coffeehouse and roastery reserve chain, headquartered in Seattle, Washington. Starbucks is one of the world’s largest coffee chains. Its coffee is known the world over and is served in over 9,000 locations. While the company started in the 1970s, it has since expanded and diversified. The company’s growth has made it one of the world’s most popular coffee brands. It has become synonymous with coffee, and has spawned numerous franchises.
Howard Schultz
Known as the “chief of Starbucks,” Howard D. Schultz is an author, businessman, and chief executive officer of the Starbucks Coffee Company. Born in 1952, he served as the company’s chairman from 1986 to 2000 and then as its CEO from 2008 to 2017. This biography outlines Schultz’s career, accomplishments, and legacy. While at Starbucks, he has remained focused on the company’s customer experience, while ensuring that the company remains a leader in the coffee industry.
Jerry Baldwin
In 1971, Gerald Baldwin co-founded the coffee shop chain Starbucks. He was a successful businessman, co-founder of J. Baldwin Wines and an entrepreneur in the Sonoma Valley. But he also found time to work as a winemaker, starting J. Baldwin Wines in 1983. Now, he’s known more for his entrepreneurial spirit than his coffee business. Here’s a look at his history and legacy.
Gordon Bowker
The story of how Starbucks came to be begins with a writer named Gordon Bowker. He was a co-founder of the coffee company with Jerry Baldwin and Zev Siegl and later went on to co-found Redhook Ale Brewery and Peet’s Coffee & Tea. In 1962, Bowker met Zev Siegl while driving to New York City. They soon started to work together and eventually opened their first store.
Zev Siegl
Known as one of the world’s most inspirational presenters and keynote speakers, Zev Siegl founded Starbucks with Jerry Baldwin and Gordon Bowker in 1971. He served as its director for the first decade. Since then, he’s spoken at many conferences and events. Read on for his top tips for a successful keynote speech or presentation. Also read on for some tips on making your next event a success.
Starbucks’ expansion to continental Europe
Starbucks’ plans to expand into continental Europe continue to build on its success in Asia and the United States. In March, Starbucks opened its first store in Switzerland’s Zurich. The company plans to open six additional European markets in the next 12 to 24 months and hopes to have 500 stores in total by the end of 2003. It is also extending its operations to Latin America, opening stores in Mexico City and Puerto Rico. The company has also opened its first stores in Mexico City and is planning to open two more in Austria and Puerto Rico.
Howard Schultz’s tenure as CEO
The company’s new interim CEO, Howard Schultz, has been credited with reviving the brand in the midst of a global financial crisis. While Johnson’s tenure may have been plagued by financial challenges, he was able to rebuild a positive culture within the company. Among the factors Schultz credited for his turnaround are his effective listening skills and his ability to engage with employees.
Starbucks’ unique mermaid logo design
The Starbucks’ unique mermaid logo design dates back to 1971, when the coffee chain was just getting off the ground in Seattle. Originally, it was brown with a forked tail and nipples. The designers changed the color scheme and repositioned the mermaid as a topless princess with a crown. The mermaid logo is one of the chain’s most recognizable brand elements, and has been the subject of many variations since.
