Design Is Storytelling
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From the Writer
“Why would you purchase one pair of sneakers as a substitute of one other? A runner will deal with consolation and ergonomics. A vegan will deal with supplies. A bridesmaid might be looking for an terrible shade of peach. Not all decisions are so pragmatic, nonetheless. A pair of sneakers may additionally set off feelings, comparable to longing, lust, or painful reminiscences of highschool… Designing for feelings requires fascinated about how customers will anticipate an expertise and the way they’ll bear in mind it later. Will guests to a hospital recall the nice and cozy materials and delicate lighting of the ready room or the tough glare and sharp disinfectants? Will vacationers who used a journey app bear in mind how straightforward it was to discover a prepare schedule, or will they recall a faux resort overview and a slipshod login course of? Designers faucet into folks’s feelings to set off emotions of enjoyment, want, shock and belief.”
— Ellen Lupton, Design Is Storytelling
Writer : Cooper Hewitt, Smithsonian Design Museum; 1st version (November 21, 2017)
Language : English
Paperback : 160 pages
ISBN-10 : 194230319X
ISBN-13 : 978-1942303190
Merchandise Weight : 12.3 ounces
Dimensions : 6.4 x 0.5 x 8.4 inches
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